I design products woven around people's lives.
UX Strategy · Behavioural Research · Product Design
Hi there!
Pushing boundaries since 2021
Joris van Dijk is a Dutch designer known for his minimalist, expressive digital work. He helps startups and studios create clean interfaces and strong branding. Based in Utrecht, he blends function with emotion — and often spends his free time cycling or exploring generative art.
Freelance Practice
Hanzo Co.
2011 → Now
Design Lead
2024 → Now
Senior Designer
PayPal
2019 → 2024
Product Designer
Meta
2016 → 2019
Context
Designing AI tutor to teach Maths
I study the situations that trigger action, restructure task architecture around real behavior, and design products that feel useful exactly when they're needed.
Supertails
Designing for Engagement
I study the situations that trigger action, restructure task architecture around real behavior, and design products that feel useful exactly when they're needed.
Concept Ninjas
Redesigning the Sales Dashboard
I study the situations that trigger action, restructure task architecture around real behavior, and design products that feel useful exactly when they're needed.
My Latest Works
Daily Active Users
4x
Net Promoter Score
4.6
Viral Coefficient
1.5
Data-to-Commerce Conversion
46%
Task Completion Time
2.5x
Pipeline Leakage Reduction
3x
The applications are just a small part of someone's life.
we need to look past the screen.
successful apps fit naturally into users' lives.
They are often based on when, why, and how people engage with products to create experiences that feel intuitive and meaningful.
that's where you hire me!
I study the situations that trigger action, restructure task architecture around real behavior, and design products that feel useful exactly when they're needed.
Design Insights
Latest Design Insights
Explore insights, design trends, and creative ideas focused on UI/UX, digital products, and building.
