I design apps woven around people's lives.

Designed 30+ Products across domains

The applications are just a small part of someone's life.

we need to look past the screen.

successful apps fit naturally into users' lives.

They are often based on when, why, and how people engage with products to create experiences that feel intuitive and meaningful.

that's where you hire me!

I study the situations that trigger action, restructure task architecture around real behavior, and design products that feel useful exactly when they're needed.

Let's Catch Up

Hi there!

Hi there!

UX Design Meets Product Led Growth

Nimisha Das

UX Designer · Behavioural Researcher

Nimisha is a UX designer who starts with behavioural science before opening Figma. She's spent 4+ years designing for AI products, B2B tools, and research-driven startups, studying decision fatigue and emotional friction the way most people study user flows.

Currently finishing an MSc in Behavioural Science, because some questions about people just won't leave her alone.

UX Designer · AI Products

Independent Practice

2023 → Now

Product Designer

SmartTask.io

2022 → 2023

UI Designer

SaffronTech

2021-2022

UX Intern

IIT Bombay

Mar - Nov 2021

Context

Designing AI tutor to teach Maths

I study the situations that trigger action, restructure task architecture around real behavior, and design products that feel useful exactly when they're needed.

View Project

Supertails

Designing for Engagement

I study the situations that trigger action, restructure task architecture around real behavior, and design products that feel useful exactly when they're needed.

View Project

Concept Ninjas

Redesigning the Sales Dashboard

I study the situations that trigger action, restructure task architecture around real behavior, and design products that feel useful exactly when they're needed.

View Project

My Latest Works

Daily Active Users

4x

Net Promoter Score

4.6

Viral Coefficient

1.5

Data-to-Commerce Conversion

46%

Task Completion Time

2.5x

Pipeline Leakage Reduction

3x

Context

Designing AI tutor to teach Maths

AI can solve problems faster than students but the easier it becomes to get answers, the harder it becomes to build problem-solving skills.

View Project

Daily Active Users

4x

Net Promoter Score

4.6

Supertails

Designing for Engagement

I redesigned Supertails to go from a transactional pet care platform to a habit-forming, guilt-reducing pet parenting assistant. This brought loyalty, viral loops, and a stronger market position.

View Project

Viral Coefficient

1.5

Data-to-Commerce Conversion

46%

Concept Ninjas

Redesigning the Sales Dashboard

When users adapt to a flawed interface over time, the friction becomes invisible to them. Standard self-report research methods would return false negatives.

View Project

Task Completion Time

2.5x

Pipeline Leakage Reduction

3x

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