AI can solve problems faster than students but the easier it becomes to get answers, the harder it becomes to build problem-solving skills.

I redesigned Supertails to go from a transactional pet care platform to a habit-forming, guilt-reducing pet parenting assistant. This brought loyalty, viral loops, and a stronger market position.

When users adapt to a flawed interface over time, the friction becomes invisible to them. Standard self-report research methods would return false negatives.